Sometimes it's nice to leave the conceptual work behind and provide simple design support to clients that don't have an in-house design team. The branding was already in place on this project, so creating stand-out adverts was the order of the day.

My client was running different advert sizes on rightmove.co.uk and needed banners designed to digital specifications. The petrol pump advert had to fit a template provided by the client and this had to be made to print specifications.

The biggest challenge in a project like this is adapting the content to fit each advert size and proportion. Moving elements around to make them fit well – and still be clearly readable at the same time – can be time-consuming but is a satisfying process. 

The digital adverts appeared within uk homes sales listings and various locations on the website, so my key objective was to design ads that would stand out amongst the crowd and drive potential customers to the MoreStore website. The petrol pump advert appeared on service station forecourts in the local area.

I like to follow up with feedback from the client to find how successful the campaign has been. It's important to stay open to the lessons that can be learnt on each campaign – to continue to create results that really work.