DBS x Ah Guo Ads Video
Motion Graphic
DBS, a prominent bank in Asia, holds significant social and environmental influence, particularly in Singapore. This illustration encapsulates the bank's philosophy of "Live more, Bank Less," drawing parallels between life and a savings account. It explores the evolution of our saving habits—from cherishing positive experiences in our youth to accumulating negative energy like stress, desire, worry, fatigue, disappointment, and loneliness as we mature.
The artwork was created by the renowned local artist Ah Guo and we animated it into a dynamic motion video, breathing life into the illustration.
The artwork was created by the renowned local artist Ah Guo and we animated it into a dynamic motion video, breathing life into the illustration.
-
This artwork are solely for educational and self-promote purpose only.
-
