Urbanisation & Sustainable Architecture
BP Graphic - 2023/24
The theme stems from my deep concern regarding the significant environmental impact of urbanisation and the urgent need for sustainable solutions. The rapid expansion of metropolises and the constant demand for new habitats exert tremendous pressure on our natural resources. The Earth’s limited capacity to replenish itself in the face of modernisation highlights the critical importance of addressing these challenges. As underscored by the UN Environment Global Status Report 2017, the construction sector accounts for a substantial portion of global energy consumption and carbon emissions. While progress has been made in raising awareness and adopting sustainable practices, there is still a long way to go. By exploring the intersection of urbanisation and sustainable architecture, I aim to contribute to a more environmentally conscious and resilient future.
My passion for architecture, particularly sustainable design, was ignited by a profound appreciation for the built environment and a deep concern for the future of our planet. I have always been fascinated by the intricate structures and the way they interacted with their surroundings. As I delved deeper into the field, I became increasingly aware of the environmental challenges we face and the urgent need for sustainable solutions. This realisation sparked a desire within me to explore the intersection of architecture and sustainability, to create designs that not only inspire and function but also minimise our ecological footprint. I immersed myself in research, studying sustainable design principles and innovative architectural projects that prioritise environmental responsibility. This journey has fueled my passion for sustainable architecture, driving me to seek opportunities to contribute to a more sustainable future through my creative endeavours.
The excitement and fascination I find in this area stem from the immense influence urbanisation has on our daily lives. It is a phenomenon that intertwines with every aspect of society, shaping the way we live, work and interact. Yet, it is also a double-edged sword. If we do not address the environmental consequences of urbanisation, we risk jeopardising our own existence. This duality of urbanisation as both a catalyst for progress and a potential threat to our planet fuels my passion to explore sustainable solutions. I believe that by delving into this field, we can uncover innovative approaches to harmoniously balance urban development with environmental preservation.
Typography Design
Final Outcome & Mockups
Design a creative and visually impactful design for the promotion pack of Urban Innovators, a new architecture firm dedicated to promoting sustainability in urban development. The promotion pack will be distributed during the launching event, targeting professionals in the related fields, including city and urban planning authorities, real estate developers, architectural firms, cultural and creative industries, urban lifestyle brands, sustainability organisations, and aspiring designers. The pack will consist of a magazine, badges as merchandise, a business card, and seed packet.
The promotion pack should reflect the brand values of innovation, connectivity, sustainability, diversity, vibrancy, and empowerment. It seeks to drive positive change in urban development by fostering innovation, promoting sustainable practices, celebrating diversity, and empowering individuals in urban environments. By embracing the connection between urbanisation and the environment, Urban Innovators aims to inspire harmonious and sustainable urban development. The design should take inspiration from the theme urbanisation and sustainable architecture, potential elements within the design could include creative photography, typography, and dynamic composition techniques to showcase urban street life, architecture, and sustainable architectural elements in order to showcase Urban Innovators’ commitment to sustainable urban development and foster engagement and support from professionals and aspiring designers alike.
Magazine Design
Business Card Design
Seed Packet Design
Badges Design
Motivated by a genuine concern for the future of our planet, the decision to focalise on sustainable urbanisation aligns seamlessly with the imperative to address the ecological repercussions of urban expansion. This chosen theme acts as a powerful lens through which I channel my passion for architecture into a purposeful exploration of solutions that harmonise progress with environmental stewardship. As underscored in the UN Environment Global Status Report 2017, the construction sector's significant contribution to global energy consumption and carbon emissions highlights the urgent need for more sustainable architectural practises. The fascination with the intricate structures of architecture converges with a commitment to contribute to a more environmentally conscious and resilient future. Through the exploration of the intersection of urbanisation and sustainable architecture, this project aims to inspire a collective shift toward more responsible and harmonious urban development.
The Urban Innovators Promotion Pack, born from this passionate commitment, represents a comprehensive design journey. This intricate process seamlessly fuses inspiration from diverse artists, rigorous research, and a meticulously orchestrated photoshoot. The incorporation of photo collaging and typographic elements forms a nuanced narrative, embodying professionalism and dynamic visual language. Drawing insights from Pinterest artists, the layout for magazine pages becomes a conscientious choice, skillfully balancing informativeness, creativity, and the hallmark of professionalism.
