Activia | Can Fly
insight: After a satisfying meal, it's as though gravity itself has taken hold, pulling us into a state of languor and heaviness.
Concept: "Fly Light with Activia"
The Art Direction explains that everything appears to defy gravity, set against a backdrop of boundless skies. Each element, seemingly weightless, dances in the air, evoking a sensation of freedom and lightness. encapsulating the feeling of liberation after indulging in a hearty meal. Amidst the sky's expanse, one can almost sense the buoyancy of their spirit, as if they could soar effortlessly.
