In a world where many companies opt for conventional redesigns, there are few brave ones that venture into the avant-garde, breaking molds and adding unexpected visual elements. Such is the case of Kfzteile24, a vibrant Berlin-based company specializing in automotive spare parts and accessories that has taken a creative turn in its brand.
I have had the pleasure of collaborating on this project, contributing my love for visual aesthetics and storytelling through imagery, always mindful of your Brand guidelines for the creation of graphic elements.
Four characters
With various body and limb poses, a simple modular system was created in Illustrator, combined with three types of clothing, different angles of the character’s head and accessories.
Backgrounds
Bonus track
Alongside the modular kit, designed as the foundation for crafting customized scenes, additional essential resources were identified and established to achieve the complete visual transformation of their product.
Extra icons
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Animations
Thanks!
