Project Context:
Brochure for a fictitious branding change at Selfridges. Its narrative includes fake vintage documents of my own creation, explaining how they inspired the new nostalgic logo and branding material.
Vintage Documents:
Extensive research was conducted to produce this late 1920's invoice and its logotype.The typefaces, currency and printing techniques of the time were just some of the factors that had to be considered in order for it to look as authentic as possible.
A distressed wallpaper sample that would have been on the store's walls in the same time period. It was later remastered and recoloured to produce a gift wrap design that would accompany the new logo.
