WARSAW ART FAIR / visual identity

•

WARSAW ART FAIR

REDESIGN CONCEPT // personal project

Warsaw Art Fair is one of the most important cultural events in Poland that allows for a unique encounter with art. The fair was held for the first time in 2003 and since then it has been organized every year in autumn. During the three-day event, a diverse overview of contemporary and ancient work is presented in one huge space. This formula is attractive both to art collectors and cultural recipients. For years, the fair has been accompanied not only by exhibitions of outstanding artists but also lectures devoted to art and art market, conducted by high-class experts and artists. These meetings present not only the achievements of leading artists, but also the mechanisms of the functioning of the art market in commercial, legal and auction aspects.

The project is my personal concept for a new visual identification of the event. The aim of my work is to promote the fair internationally and attract a wider audience from all over the world. For this purpose I decided to use very simple, yet modern style, in which expressive, vivid colors play the main role. The identity is intended to be dynamic and engaging to stand out in an urban environment and attract attention.