Aruban Carnival Jump In
In 2022, a non-funded organization, hosted a carnival party in the Vondelbunker. They planned another in 2023 and requested my design expertise for their social media. Inspired by my Caribbean roots, I proposed art direction for logo, branding, and advertisement. Considering Aruban traditions and the unconventional bunker location, I aimed for a festive yet respectful design.
Concept
Vondelbunker, a volunteer-run cultural space in an atomic bomb shelter near Vondelpark, Amsterdam. It's known for hosting protests against injustice. The carnival, a form of protest for freedom, celebrates culture amidst adversity, drawing inspiration from Aruba's vibrant traditions.
To sell the concept, I suggested infusing protests with Caribbean Carnival vibes, using lively colors and music to create a dynamic experience that merges activism with cultural celebration. This includes incorporating popular Aruban carnival songs to transform the event into a festive celebration, highlighting its duality as both protest and carnival.
Goal
Goal
Turn a protest into a lively Caribbean Carnival! Use Aruba's catchy carnival songs to express freedom and celebrate our Caribbean roots.
Make it vibrant, colorful, and fun—mixing protest with carnival vibes.
Make it vibrant, colorful, and fun—mixing protest with carnival vibes.
