ABOUT THE PROJECT
I received a total of 6 completely different product photos, along with a company logo, slogan, and a set page size, with complete creative freedom. I cropped and enhanced the products in the design, as they were originally product photos taken with a simple phone.
To be honest, there are occasions when, in the interest of a uniform appearance, I use stock photos, saving time and money, (for the customer too) as it spares me the effort of photographing the envisioned background myself; instead, I receive it ready-made.
I searched for this background for a long time until I decided on it almost instantly. I felt a sense of consistency among the complementary elements and the advertised products.
The pins and tapes are also stock versions, even though I could easily create them myself. However, by doing so, I am also saving money and time for the customer.
And I choose the stocks with very sharp eyes.
Thus, I conceptualized a theme for this background, currently giving the products a trendy scrapbook-style backdrop, effectively unifying them and leaving space for the later placement of price tags, resembling a METRO magazine layout. The client was satisfied with the final result, and they immediately accepted this initial version.
Happy customer = Happy designer.
:)
ADS FOR METRO HUNGARY - PRINT, HALF PAGE
