Lee Milverton's profile

Transition Lenses Point-of-Sale Campaign

Lee Milverton
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design Point of Sale print design
Transition Lenses Point-of-Sale Campaign
Project Background
The client was seeking to change consumer sentiment of its transition lenses range away from practicality and towards style. This was a focus of the annual business to consumer point-of-sale campaign that is highlighted here. 

Role
I led the creative direction and execution of materials including: 
• Style look book
• Desktop colour flip book
• Shelf wobblers
• Print materials, email invites, and social graphics for events
Style Look Book
design Point of Sale print design
Desktop Colour Swatch Book
design Point of Sale print design
Shelf Wobblers
design Point of Sale print design
Internal Briefing Document
design Point of Sale print design
Incentive Cards and Stickers
design Point of Sale print design
Transition Lenses Point-of-Sale Campaign
Published:
Lee Milverton's profile

Owner

Lee Milverton's profile
Adelaide, Australia

Transition Lenses Point-of-Sale Campaign

Published:

Creative Fields