Paula Collado's profile

Un consumo responsable

Paula Collado
•
3D Render interior design art direction campaign designer Advertising Graphic Designer Social media post ads
Un consumo responsable
tres x veepee

Tres, a family company dedicated to the manufacture and sale of bathroom and kitchen taps and other solutions for water use.
Design helps the responsible water use, fostering sustainability.

Study collection: Simple yet extravagant. 
A minimalist and harmonious design with metallic finishes.
The graphic project for the TRES campaign, at Veepee, centers around the core values of the TRES company. 
Promote responsible water consumption, emphasizing the crucial role of design and user experience in enhancing consumer enjoyment of this practice.
3D Render interior design art direction campaign designer Advertising Graphic Designer Social media post ads
Art direction
With the aim of showcasing love for water and responsible consumption, the art direction of this campaign maintains the minimalism that Tres embodies in its designs, highlighting the beauty of simplicity.
A palette of fresh, clean blue colors is used to evoke the purity of water. 
Visual poetry: a minimalist image of a faucet with a droplet falling in the shape of a heart.
Campaign
Digital campaign: banners for the entire year and homepage for use on Veepee.
Visual elements for social media.
3D Render interior design art direction campaign designer Advertising Graphic Designer Social media post ads
Tools
Blender + Photoshop

Blender was used for modeling and lighting the image, with post-production in Photoshop to refine the final details. 
thank you (L)
Un consumo responsable
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Paula Collado's profile

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Paula Collado's profile
Barcelona, Spain

Un consumo responsable

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