Typography ruler
As creatives, we all understand the struggles when we try to print beautiful work we’ve poured hours into to get perfect. When you print, you realize the type size isn’t right, the headlines are not big enough, or the body copy printed is way too small. A typography ruler solves these problems, including multiple measurements, such as inches, points, picas, line weight, and other helpful elements. You use the tool by matching up the ruler with your text or line weight to help determine if you need to go back and change your type. I’m sure many people in agencies that do lots of printing are familiar with these helpful tools.
Sketches
The project of creating a typographic ruler was straightforward in its design, but I still wanted to show my process. I was responsible for making it personable and having fun while still learning the importance of this tool. As a creative person, my mind went wild with ideas; I ultimately settled on a space theme since I wanted the inch increments to have cute design elements.
Version one
I focused on the elements of the inches and played around with what I could do. I got a little too excited since we got to let loose and have fun with this; therefore, I also wanted to incorporate a lot into the background. In the critique, it is discussed that there was so much going on that the viewer's eye didn't know where to go. I needed to make a focal point. I didn't see this when creating it since I wanted to make it cute and incorporate so much. I completely agree with this statement by looking at it from a different perspective.
Final versions
I took out the distractions in the background and paid attention to where the focal point would be for the viewer. I also added the words inches and points to know which side is which. The last and final thing I did was lose the stroke to create a cleaner design for my ruler.
