João Neves's profile

LUWI - Year of the Dragon Packaging

Client LUWI
Agency LOVE. Creative

I created the packaging for the Japanese skincare brand to celebrate the Chinese New Year, embracing the essence of the Year of the Dragon in 2024. 

The concept was inspired in the traditional symbols associated with the Dragon and culimated in the creation of a package that resembled a vintage matchbox.

The original project ended up changing directions nearing the end of the design process so the current brand name is fictional.
LUWI - Year of the Dragon Packaging
Published:

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LUWI - Year of the Dragon Packaging

Published: