French credit company Cofidis continues its campaign to change people’s perceptions of credit by challenging some of the prejudices we encounter every day: " Women have no sense of direction,young people are lazy, women are terrible at parking, men can't cook, Parisans don't smile, etc "
The campaign had some good results expectation: 6 millions view on Youtube, 3,5M€ earn média.

Agency Herezie • Year 2014 • My role Copywriter & Art Director