Terracotton is a brand specializing in the production of high-quality clothing made from 100% cotton, combining naturalness with modern design. Their goal is to create stylish and comfortable clothing while respecting nature by using eco-friendly materials and manufacturing processes.
The brand approached me for visual identity, expressing a desire for clean lines and neutral natural colors that will help establish an attractive and recognizable image, accurately reflecting the essence of Terracotton in the fashion market.
1. Logo
The key word for the Terracotton logo is naturalness. Clean lines, neutral colors and cotton symbolism should be at the core of the design to convey the brand's values.
Colors: Earth Tones: Such as brown, terracotta and olive - to reflect the naturalness and environmental focus of the brand. White - purity and freshness of cotton.
Fonts: Clean and modern: Sans-serif font to emphasize a modern style. Simple and readable - for ease of perception. I thought that Montserrat would fit well here because this font is currently universal and free to use.
2. Business Cards and other attributes
Colors: Background in neutral tones - to create a backdrop for information. Use of logo color - for unity and easy recognition.
Layout: Logo in the upper corner - tor instant recognition. Contact information - clearly placed and easily readable.
3. Banners and Online Visibility
4. Social Media Video
*Photos and videos sourced from free stock at pexels.com. Mockups taken from freepik.com.
**The project is not created for commercial purposes.
