My task was to create alcoholic RTD cocktails for gen-z. That's why I chose the name titini, which in Georgian means non-stop talking, which is characteristic of us drunk people.
I used the existing Futura as the font, but with a little bit of spice;)
I also chose a specific color scheme, considering the character. GEN-Z loves eye-catching packaging designs. But I kept minimalism in the logo.
Every cocktail has its own drunkenness, so I played the titini logo on all the cans depending on which alcohol was poured inside "titini with martini" (speak in martini language) and it continues on all the cocktails.
As for the story behind these cocktails. I wanted every can to have the idea of a specific drunk person. For example, the one who cries all the time while drunk or sings all the time. Even the inscriptions on the lid of the can are specifically for this type of people.
In the end, they made us a billboard at the selection, where the winner would be revealed by collecting stickers
And this is how it came out
thanks for your time!
