Services: Visual Identity + Print Design
Team: Rafaela Abreu + Hugo Amaral
Date: 2023
Goal:
To develop the Visual Identity for TARS - Associação para a Resiliência e a Sustentabilidade da Terra, an association based in Torrão, Alentejo, focused on cultural and recreational activities for regional development.
Solution:
To develop the Visual Identity for TARS - Associação para a Resiliência e a Sustentabilidade da Terra, an association based in Torrão, Alentejo, focused on cultural and recreational activities for regional development.
Solution:
The initial goal of this visual identity was to emphasize the significance of Torrão within a broader narrative through a clear concept: 'Torrão is a point on the map / each person is a point on the landscape / Earth is a point in the Universe.’
To convey this idea, we centered the entire visual identity around the circle as a key element. The logo seamlessly merges custom geometric and elegant lettering with a small circle, highlighting the contrast of scale and reinforcing this concept of individuality within the larger context. This approach successfully captures Torrão's importance and its interconnectedness with both the local and universal landscapes.
To convey this idea, we centered the entire visual identity around the circle as a key element. The logo seamlessly merges custom geometric and elegant lettering with a small circle, highlighting the contrast of scale and reinforcing this concept of individuality within the larger context. This approach successfully captures Torrão's importance and its interconnectedness with both the local and universal landscapes.
