Nestled in the vibrant heart of Monaco and conceived amidst the creative energy of Paris, the narrative of Monika Heiligmann's lip care is a tribute to contemporary luxury. The brand offers a wide range of lip care products designed to reveal, enhance, and durably protect the beauty of the lips.
Our job at Owlsome studio was to create a distinctive brand identity that seamlessly weaves together sophistication and allure. Our team delved deep into the essence of the brand and created an elegant monogram logo, luxurious color palette, and typography that exudes sophistication, balancing readability with a touch of artistic flair.
Every lip care product demanded packaging that transcended mere functionality to become a masterpiece in itself. Utilizing high-quality paper with intricate finishing touches such as bold, embossed letters, a hot-stamped logo, and gilded details, we designed individual luxury boxes as well as larger sets tailored for influencers and makeup artists. The act of unboxing a Monika Heiligmann product transforms into an unforgettable tactile experience.
Having sculpted the brand identity and product packaging, our focus extended to the digital realm. We curated the online presence of the brand, translating its essence into a visually arresting and user-friendly website. Additionally, our team crafted social media templates, ensuring a seamless visual consistency across all touchpoints.
Branding, packaging - Owlsome studio
Art direction - Maja Regula
Logo design - Liwia Stachyra
Social media - Olena Doshak
Web design - Valeria Marchuk
Product & Model Photography - Maja Regula
Models - @martaivanska, @paulinakube
Hair & Makeup - @duszynska.makeup, @rustle.hair
Stylist - @kasiajablonska_stylist
