Exploring the stunning diversity of KSA

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Selected for 200 Best Advertising Photographers Worldwide Lürzer's Archive.

Project:

Exploring the stunning diversity of Saudi Arabia's landscapes through the lens of the Saudi Tourism Authority | الهيئة السعودية للسياحة's project. Each image captures a unique aspect of the country's natural beauty.

Moving in a fast paced environment, often shooting sunrise, midday and sunset in different parts of the country, we had a challenging schedule to follow and a massive number of images to edit, all to over more than 120 locations within the Kingdom of Saudi Arabia.

Another challenged we faced was aligning Pedro, the agency, and my background in a congruent style that would express theirs and mine vision. For such,we had multiple online meetings, and Pedro even flown himself to Egypt so we could meet in person and align creative views.

The quality of the creative team involved was exceptional, and despite the many challenges, we pulled it through and for our joy were award one of the biggest recognition in the advertising industry: being selected as one of Lurzer's 200 Best Photography campaigns of 2023/24.