Background
Wolves of Winter is a seasonal release oatmeal stout, from Jack Black's Brewing Company, that is brewed each year just in time for winter.
Project Details
The Jack Black brewers are affectionately known as "The Wolf Pack", and the brief was design a label for a beer dubbed "Wolves of Winter". The brief also included a request for an illustrated wolf pack that would be a nod to the five brewers. The existing guidelines for master-brand logo placement & scale, plus the shorter stature of the 340ml bottle meant that the artwork area was quite small, so we needed to find a way to include five wolves without losing impact.