During her training, people who saw HE Tuber  her figure and her training photos expressed envy and the desire to exercise together, indicating that people around her have such needs and can attract a group of active core users during the cold start stage.

3) There is no need to make a profit, the project itself already has value.

This process is beneficial to both her and myself, and can earn profits, but even if it fails, it can still maintain social relationships and give the partner the motivation to persist in the long term in terms of fitness.

WHO

and I am responsible for doing miscellaneous tasks.

Participants: Social media users, friends and family of the subject.

1.4 WHEN

Start time: It can be anytime, preferably in summer. You can use taking photos to stimulate users to exercise.

1.5 WHERE

Diversion places: Xiaohongshu, WeChat.

Where daily activities take place: WeChat group.

Offline location: Guangzhou.

1.6 HOW

 "stable and continuous user links."

Therefore, when executing the plan, you need to ensure:

1) Having a certain proportion of core users forms the core of the community.

Ensure that you can reach your peers and form core seed users who can actively participate in activities in the community and steadily output content.

2) Maintain high-frequency and effective social interaction.

Creating social currency is the key to keeping the community active after gathering users. According to the concepts in economics of social media, social currency in community operations can be built around a sense of belonging, practicality, knowledge and information, etc.

Currently, the weight loss/fitness APPs on the market all have community-related functions. However, since they are socializing with strangers, and it is difficult for the same strangers to form high-frequency interactions to convert mature people into socializing, it is difficult to generate large-scale social interactions in this area. value.

Therefore, private communities need to make full use of the "small circle" feature to stimulate links between users to form a stable and active community.

Based on the above three points, the implementation of the plan can be divided into three major steps:

① Content design.

Driving content and active content.

Create traffic-draining content around the subject's weight loss life and Xiaohongshu hot spots, which will be used to attract users during the cold start phase and also used for topic discussions for daily community maintenance. In order to reduce production costs, the content format is mainly text and pictures.

② Community building.

 users and avoid devastating blows caused by advertisements and violations.

Design the group entry process: It is mainly used to screen users. Due to the need to maintain high-frequency and effective social interaction, it is necessary to gather groups with similar characteristics and preferences. For example, there cannot be men in the group, and the group is all groups whose current figures need to be improved.

Group activity rules: If you want to maintain a high degree of group activity, you can set up activity rules. For users who have not been active for a long time, implement the "kick out" group chat plan to ensure that the group is highly active. However, this solution requires a certain level of active users, and users need to be continuously introduced, otherwise it will be easy to get fewer and fewer users.

③ Be active.

Focusing on the topic of weight loss, design activities that allow users to participate in and continue to be active every day, thereby creating a sense of belonging to the community.

like:

Sign in and clock in.

The most important thing about losing weight is persistence. It is important to exercise as planned or control your diet every day. This process can also be shared in the group to monitor yourself on the one hand and remind others on the other.

Everyday topics.

Exercise/diet topics: Share the latest exercise methods and meal combinations learned, and learn from each other’s advanced experiences.

Goal motivation: Perseverance requires motivation, and setting goals is used to motivate yourself to persist for a long time. Share your goals and encourage each other.

Periodic activities.

Result acceptance & mutual evaluation: When certain results are achieved, positive feedback can be obtained from each other, thus entering the next positive cycle of persistence.

1.7 HOW MUCH

Cost: The target and I are both migrant workers who have to repay loans. The capital cost will definitely be zero, but it will take time and cost to prepare and operate related content.