Statement of Pupose:  A mission statement is a statement of the purpose of a company, organization or person, its reason for existing.  The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. It provides "the framework or context within which the company's strategies are formulated." It's like a goal for what the company wants to do for the world.

According to Bart, the commercial mission statement consists of three essential components:

    Key market: Who is your target client or customer (generalize if needed)?
    Contribution: What product or service do you provide to that client?
    Distinction: What makes your product or service unique, so that the client would choose you?

 

A target market is a group of customers towards which a business has decided to aim its marketing efforts and ultimately itsmerchandise.[1] A well-defined target market is the first element to a marketing strategy. The marketing mix variables of product,place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace.

This complimentary online service helps you efficiently create scripts or outlines that serve as blueprints for your video projects. Integrate directly with Adobe Premiere® Pro CS6 software to streamline post-production workflows.

 

 

 

 

 

 

 

 

 

 

  - Flow also called "Optimal experience" is a concept developed by Mihaly Csikszentmihalyi.

"the holistic experience that people feel when they act with total involvement" (Csikszentmihalyi, 1975: 36)

 

  -“… flow – the state in which people are so involved in an activity that nothing else seems to matter; the experience itself is so enjoyable that people will do it even at great cost, for the sheer sake of doing it.” (Csikzentmihalyi, 1991)

 

  -"A sense of that one’s skills are adequate to cope with the challenges at hand in a goal directed, rule bound action system that provides clear clues as to how one is performing. Concentration is so intense that there is no attention left over to think about anything irrelevant or to worry about problems. Self-consciousness disappears, and the sense of time becomes distorted. An activity that produces such experiences is so gratifying that people are willing to do it for its own sake, with little concern for what they will get out of it, even when it is difficult or dangerous." (Csikszentmihalyi, 1991:71)

 

 

 

Students are to ..

-  identify filming locations using the text editor in Behance

-  film 5-10 stock (20 second footage) of scenes to be used.  Consider using pans, tilts, zooms, etc.  with no actors present

-  save as:  movie name_stock footage.(file extension) in a new Stock Footage folder,

-  take a screen shot of your stock footage folder

-  create a movie project on vimeo.  Upload your movie title graphics as the profile picture

-  add project pitch as descriptor

-  upload all stock footage to Vimeo

-  provide link to your vimeo project and embed to your Movie Development BeHance project

 

 

Students are to...

-  use another camera or a smart device capture behind the scenes 25 photos of the project.  Each students' role mst be depicted in the photos, i.e., a director giving direction, an actor from behind the camera

-  upload the best photo of each "behind the scene" photo for each crew member to Behance.  Use caption to explain what is happening in the photo (do not use full names).

-  save each photo as:  moviename_behindthescene#.jpg in a new Behind the Scene folder

 

Students are to...

- set 6-8 realistic project goals and realistic deadlines.

- present goals on your Behance project under Activity 4 Project Management.

What Difference Does Foley Sound Make?  What is it about the sound in many student or amateur films that makes them sound so ... well ... amateur? Even if the fidelity or clarity is good (which it often isn't), there is often something hollow or thin about the sound - the action lacks aural depth. The answer could be that the film makers did not add Foley sound effects to the soundtrack.

 

What the Heck is "Foley"?  Foley effects are sound effects added to the film during post production (after the shooting stops). They include sounds such as footsteps, clothes rustling, crockery clinking, paper folding, doors opening and slamming, punches hitting, glass breaking, etc. etc. In other words, many of the sounds that the sound recordists on set did their best to avoid recording during the shoot.

The boom operator's job is to clearly record the dialogue, and only the dialogue. At first glance it may seem odd that we add back to the soundtrack the very sounds the sound recordists tried to exclude. But the key word here is control. By excluding these sounds during filming and adding them in post, we have complete control over the timing, quality, and relative volume of the sound effects.

For example, an introductory shot of a biker wearing a leather jacket might be enhanced if we hear his jacket creak as he enters the shot - but do we really want to hear it every time he moves? By adding the foley sound fx in post, we can control its intensity, and fade it down once the dialogue begins. Even something as simple as boots on gravel can interfere with our comprehension of the dialogue if it is recorded too loudly. Far better for the actor to wear sneakers or socks (assuming their feet are off screen!) and for the boot-crunching to be added during Foley.

 

source:  http://www.sound-ideas.com/what-is-foley.html

 

A film score (also sometimes called film music, background music, or incidental music) is original music written specifically to accompany a film. The score forms part of the film's soundtrack, which also usually includes dialogue and sound effects, and comprises a number of orchestral, instrumental or choral pieces called cues which are timed to begin and end at specific points during the film in order to enhance the dramatic narrative and the emotional impact of the scene in question.  Scores are written by one or more composers, under the guidance of, or in collaboration with, the film's director and/or producer, and are then usually performed by an ensemble of musicians – most often comprising an orchestra or band, instrumental soloists, and choir or vocalists – and recorded by a sound engineer.

 

Film scores encompass an enormous variety of styles of music, depending on the nature of the films they accompany. The majority of scores are orchestral works rooted in Western classical music, but a great number of scores also draw influence from jazz, rock, pop, blues, new-age and ambient music, and a wide range of ethnic and world music styles. Since the 1950s, a growing number of scores have also included electronic elements as part of the score, and many scores written today feature a hybrid of orchestral and electronic instruments.

 

In movie industry terminology usage, a sound track is an audio recording created or used in film production or post-production. Initially the dialogue, sound effects, and music in a film each has its own separate track (dialogue track, sound effects track, and music track), and these are mixed together to make what is called the composite track, which is heard in the film. A dubbing track is often later created when films are dubbed into another language. This is also known as a M & E track (music and effects) containing all sound elements minus dialogue which is then supplied by the foreign distributor in the native language of its territory.

 

source: wikipedia

 

What were the most and least successful activities of study? Are the units sequenced in the most effective order?

 

Can you think of a unit that would make the course stronger and more meaningful to first-year students or people studying these issues?

Which of the current assignments should we keep? What are your ideas for new ones?

 

How could the assignments or instruction be revised to help students’ writing improve?

What were the most and least successful in-class, transition-to-University, and at home activities?

What’s your best suggestion for improving our course? What should we keep, and what should we omit? What worked best? What needs minor adjustment?

What were your favorite things about the course? What were your least favorite parts/compnents? Was there anything you disliked, but from which you learned something?