Totumo
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Brief:
Totumo is a Digital Agency consisting of a team of seasoned strategists. They specialize in delivering innovative solutions and groundbreaking ideas to digitize businesses. Their approach involves leveraging experiences and projects on the web with methodologies designed to accelerate brand impact. Totumo is dedicated to creating transformative experiences that open up new opportunities, serving as the vital technological link between potential markets and the realization of clients' objectives.
The assigned task was to design various elements, including the logo, iconography, illustrations, brand manual, digital look and feel, and the overall brand strategy.
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The Solution:
Drawing on our service, Magallanes, we meticulously executed a process to develop a comprehensive brand identity. This encompassed precisely defining the brand's tone, personality, iconography, and illustrations.
This strategic approach in crafting the brand guide led us to design a Responsive Brand that adapts seamlessly to various screen sizes and emerging formats. The other elements that complement the brand identity stand out as pieces distinguished for their power, authenticity, and, above all, cheerfulness.
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Credits:
Agency: BuroDsgn
Country: Colombia
Roles: Art Direction, Branding, Illustration, UX/UI Design
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