This Sponsorship is Different
Following the earthquake disaster in Turkey, Hatayspor was forced to withdraw from the league. Celebrating Hatayspor's comeback in the new season with Trendyol sponsorship and support, this film underscores the unifying power of football even in the challenging aftermath of the earthquake. The story emotionally portrays different fan groups expressing support not only for their teams but also for Hatayspor. The message is clear: This season is different. Everyone's heart is with their team, but their minds are in Hatay.
AGENCY: HAVAS İSTANBUL // BRAND: TRENDYOL YEMEK
CHIEF CREATIVE OFFICER: VOLKAN DALKILIÇ // CREATIVE DIRECTOR: ERAY HÖKELEK
CREATIVE GROUP HEAD: GİZEM ARLI SİRKECİ, HÜSEYİN GÜNDÜZ
ART DIRECTOR: SEMİH TALHA TÜRK, EYLÜL ERGİN // COPYWRITER: ÖZGÜR DUMAN
GRAPHIC DESIGN TEAM: HASAN YILDIRIM, SAİT AKDEMİR // TRAFFIC DIRECTOR: ENHAR GİRİTLİ BAYDAR
CLIENT SERVICES DIRECTOR: YAĞMUR ERENGÜL // ACCOUNT DIRECTOR: YEŞİM TAMUROĞLU KAYA
ACCOUNT EXECUTIVE: GAMZE AKÇAYLIER // STRATEGIST: CANAN PEHLİVANOĞLU
AGENCY PRODUCER: SILA SALGIN, İDİL YALÇINÖZ // PRODUCTION: RIDERS FILM
DIRECTOR: HAMİ ÖZKAN // DIRECTOR OF PHOTOGRAPHY: ARINÇ ARISOY
POST PRODUCTION: TONIC EFFECTS // MEDIA AGENCY: MEDIACOM
MUSIC PRODUCTION: ARGO PRODUCTION // MUSIC: GAZAPİZM - UNUTULACAK DÜNLER
MUSIC PRODUCER: ATEŞ BERKER ÖNGÖREN
PUBLISHED IN: BIGUMIGU, MARKETING TÜRKİYE, AD JUST BRAND, BRAND PLANET
