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YICHANG PLASTICS TEXTILE Rebrand

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YICHANG PLASTICS TEXTILE
Rebrand & Strategy

彈性，無限可能

東莞易昌塑膠布業有限公司成立於1995年10月，位於世界製造業之城-東莞，專注於紡織、淋膜、網布…等技術支援與研發，秉持著穩定高品質的產品及服務，並以開放的態度持續探索產業可能性。

Flex ideas together

Yichang Plastics Textile was established in October 1995, located in Dongguan, the world's manufacturing hub. The company focuses on technical support and research and development in textiles, coating, mesh fabric, and other related fields. Committed to delivering stable, high-quality products and services, the company maintains an open-minded approach to continually explore possibilities within the industry.




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觀點新製造

在傳統的製造業中，品質與服務為企業最基本與首要的目標，然而在競爭激烈的市場中，如何借助品牌的之力為優良的產品提升價值、創造市場差異為不可忽視之課題。
透過內部的訪查與共識凝聚，StudioPros 發現作為傳統製造業，易昌塑膠布業有著開放、富含彈性的企業精神，並將其特質轉化為「觀點新製造」作為品牌重塑之策略，定調下一個製造軟實力的錨點，賦予品牌個性、定位，為產業帶來新的觀點與影響力。

Perspective New Manufacturing

Through internal investigations and consensus-building, StudioPros identified that as a traditional manufacturing company, Yichang possesses an open and flexible corporate spirit. This distinctive characteristic has been transformed into the strategy of "Innovative Manufacturing" as part of the brand reshaping initiative. Setting the next anchor for manufacturing prowess, this approach imparts personality and positioning to the brand, bringing new perspectives and influence to the industry.



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看見彈性，實現未來

品牌標誌的重塑以富含彈性與開放可能性的線條，將編織的本質與變化性透過視覺語彙展開，展現品牌的實踐性與潛力。


Seeing Flexibility, Realizing the Future

The redesign of the brand emblem incorporates flexible and open-ended lines, unfolding the essence of interconnectivity and variability through visual language. It showcases the brand's practicality and potential.






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design brand identity Logo Design Logotype identity logos visual identity Brand Design Social media post
design brand identity Logo Design Logotype identity logos visual identity Brand Design Social media post
design brand identity Logo Design Logotype identity logos visual identity Brand Design Social media post
design brand identity Logo Design Logotype identity logos visual identity Brand Design Social media post
design brand identity Logo Design Logotype identity logos visual identity Brand Design Social media post
design brand identity Logo Design Logotype identity logos visual identity Brand Design Social media post
design brand identity Logo Design Logotype identity logos visual identity Brand Design Social media post



展開與收束品牌系統

品牌圖騰的應用設計來自易昌最核心之產品與技術，擷取紡織元素，利用絲線延展品牌圖騰的排列組合，呼應產品的本質多樣性。


Expand and Converge Brand System

The application design of the brand symbol is derived from Yichang's core products and technologies. It captures textile elements, utilizing threads to extend the arrangement and combination of the brand symbol. This design echoes the inherent diversity of the products.



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design brand identity Logo Design Logotype identity logos visual identity Brand Design Social media post
design brand identity Logo Design Logotype identity logos visual identity Brand Design Social media post
design brand identity Logo Design Logotype identity logos visual identity Brand Design Social media post
design brand identity Logo Design Logotype identity logos visual identity Brand Design Social media post
design brand identity Logo Design Logotype identity logos visual identity Brand Design Social media post
design brand identity Logo Design Logotype identity logos visual identity Brand Design Social media post
design brand identity Logo Design Logotype identity logos visual identity Brand Design Social media post
design brand identity Logo Design Logotype identity logos visual identity Brand Design Social media post
design brand identity Logo Design Logotype identity logos visual identity Brand Design Social media post


YICHANG PLASTICS TEXTILE
Rebrand & Strategy

Art Direction | 李宜軒 Yi-Hsuan Li
Brand Experience Direction | 張文馨 Moon Chang
Typography Direction | 趙家棋 Chia Chi Zhao
Visual Design | 李宜軒 Yi-Hsuan Li、張宇宏 Tako Chang
Brand Guidelines System | 張文馨 Moon Chang、張宇宏 Tako Chang




Designed by StudioPros
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YICHANG PLASTICS TEXTILE Rebrand
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