ALMAQUIETA
From Panacea to Almaquieta
From Panacea to Almaquieta
Comprehensive Renovation: We transformed Panacea into Almaquieta, revitalizing the brand with a new identity that resonates with freshness and tranquility. Inspired by Mexican nature, every element of Almaquieta, from the name to the design, invites a moment of pause in the daily hustle. Here is a bit of the brand narrative we built:
Good things come like a breeze of fresh air; however, for that breeze to find you, you must stop and place yourself in the right spot.
For the entire team behind the brand (who shared with us passionately), that place exists where the scent of wet earth fills their lungs and the warmth of hardworking people recharges their energy.
There, among clouds, at the top of the Mexican field, a door opened and more than a coincidence, the name we proposed has a purpose:
That each product they craft allows its consumers to enjoy a moment of complete calm and transport them to a state of mind that can take them to the place they wish to reach at that moment.
With each sip, your soul will find the way.
Strategy and Communication: With a visual redesign that captures the essence of the Mexican countryside and an authentic brand voice, Almaquieta communicates in a direct and refreshing way, reinforcing its presence in the market and in the digital community.
Market Impact: The transition to Almaquieta has translated into a positive reception and an increase in sales, establishing the brand as a choice that goes beyond a drink, offering an experience of calm and connection with every sip.
