For my Final Major Project I wanted to create a festival that in my eyes was like no other, a modern fresh, electronic music orientated festival. Something that didn't scream unorganised clutter and disregard like some festivals, namely Reading and Glastonbery present as their branding.
The result was Mockelby Festival, inspired by it's Scandinavian roots I set about creating something that was slick fresh and simplistic, but visually stimulating at the same time.
I'm a big lover of digital processes but went back to the start, again another homage to the humble Scandinavian roots of the festival in individually marbling and screenprinting every poster.
This is the final result.
