Halcón Viajes, part of Ávoris Corporación Empresarial (ACE), is one of the most emblematic brands in the Spanish tourism sector, with more than 50 years of experience and a network of more than 449 points of sale throughout the country. Despite its recognition, the brand has faced challenges in perception, especially related to its outdated image and lack of connection with new generations.

Campaign objective:
Generate a campaign that attracts Halcón Viajes consumers to physical stores, highlighting the advantage of having travel experts versus the complexity of self-managed travel.

For this campaign we have a slightly larger budget due to the size of the company we are working with. That is why, in order to give the company a facelift and bring the target public closer to the Halcón Viajes agency, we proposed the idea of offering a unique virtual reality experience. To achieve this unique experience in which customers can have a very realistic idea of their next trip, they will only have to go to the agency itself to manage and detail the trip. Hacón viajes, for its part, will provide everything necessary for this wonderful trip in which the client only has to worry about packing their bags.