Taking stock of 3 ways to monetize self-media entrepreneurship, there are many people who have mastered 2 ways of making tens of millions of dollars a year.
If you don’t do self-media for the purpose of commercial realization, 99.9% of it is just a fool’s errand;
In this article, Uncle Qi reveals HE Tuber the current three common self-media monetization models from the perspective of self-media super individuals (which can be used in most entrepreneurial tracks).
Of course, this article is not just an inventory, but will also give you a deeper understanding of the essence of the monetization model?
I hope it can help you improve your monetization business thinking (the self-media platform-public account monetization method will be used as a case sharing below)
In today's era of the rise of short videos, the traffic of images and texts on public accounts continues to decline, which has also led to a significant decline in the income of many public account content creators. However, for those who really understand the WeChat ecosystem, their income has only increased!
In fact, the reason why most monetization returns are poor is because most content creators may not necessarily know how to operate, and those who do operations may not necessarily have business thinking! !
From the perspective of growth, Uncle Qi split the sources of total revenue from public account realization into:
The total income of the official account = income source A + income source B + income source C +….
Judging from the above formula, most of the reason for your decline in income is that your monetization model is too single, resulting in reduced sources of income; on the contrary, those big guys who have mastered public accounts all have multiple channels or their monthly income can easily exceed 100,000.
So how can ordinary people achieve income from multiple channels of self-media like big bosses?
Next, Uncle Qi will take you to take stock of 12 types of monetization methods for official accounts in 3 categories with an annual income of tens of millions. He will also talk about how to optimize various monetization methods to increase income!
According to the general monetization thinking, Qishu split the monetization model into 3 modules, in order:
Make money with traffic
Products make money
Model makes money
Of course, the above three types can be combined randomly to realize multiple combination modes for monetization. However, the thinking angle of each monetization model is different, but the further you go, the higher your income ceiling will be!
If you see the good monetization model below, you can also apply it to your existing business. If you stick to the implementation in the right direction, it will be no problem to increase your monthly income by an extra W! !
ales mentioned by Uncle Qi, it can be understood that you do not have a product project of your own; but if you want to monetize it, you can only sell the traffic of the official account to the WeChat platform or other channels to obtain income.
Of course, traffic sales are also one of the main ways to monetize most content creations.
Only by having a deep understanding of the platform ecology can we know the specific platform revenue channels; WeChat’s official traffic sales methods are mainly divided into three types: traffic owner monetization (click effect advertising, rebates for bringing goods, merchant mutual selection advertising), appreciation, articles/ Collection payment.
Next, let’s talk about how to activate these three types, their requirements, and how to increase the income of each module!
① Traffic main monetization
When your official account reaches 500 followers, you can activate the traffic master advertisement in the background of the official account and let WeChat system advertisements be placed on your official account.
The specific operation is in the background of the WeChat official account. After clicking on the traffic master, follow the prompts to activate it.
a) Advertisement at the bottom of the official account
Features: Fixed the bottom position of the article, and you can get steady profits after opening it.
Revenue model: billed based on ad clicks
Operation coordination: Ads are automatically inserted after activation, no other operations are required
Activation threshold: number of fans ≥ 500
b) Advertisements in public account articles
Features: The placement of advertisements can be controlled to further increase revenue.
Revenue model: billed based on ad clicks
Operation coordination: Insert advertisements when editing articles (manually insert them at the appropriate position in the article. It is recommended to filter the advertisement types in the field that match your own group)
c) Advertisements posted after public account videos
Features: In Wi-Fi and 4G environments, advertisements will appear after the video is played to ensure the experience.
Revenue model: billed based on ad clicks
Operation coordination: This advertising capability can be used when sending video messages to groups
Activation threshold: number of fans ≥ 500
If you want to increase the revenue of the above three types of advertising, the core data focuses on the revenue per thousand impressions (that is, the advertising revenue you can get for every thousand impressions)
ecpm=advertisement click conversion rate*cpc unit price*1000
From a formula point of view, click conversion rate and CPC unit price, these two indicators determine the level of ecpm. Usually the volume advertising plan has a good recovery effect, and the advertiser will increase the CPC unit price and volume. Generally speaking, the eCPM is high; advertising plan If the recycling is not good, the advertiser's bid will be low, and the ecpm will be low.
In addition, if you want to get full exposure by placing ads at the bottom and after the video, in addition to paying attention to the quality of the title and content, you must also pay attention to the length of the article.
The recently popular public account AI hot article writing relies on this type of advertising revenue to monetize.
d) Rebate products
It is similar to a short video to bring goods, except that on the public account platform, its presentation format changes to the form of pictures and texts to bring goods.
Features: Advertising content, insertion position and revenue are controllable, multiple products can be inserted, articles are highly integrated, and user experience is better
Income model: Settled based on the actual transaction amount multiplied by the product commission ratio
Operation coordination: When editing graphic messages, select the "Movies and Books" component to insert the product.
On the background article editing page, click on the rebate product above to select the appropriate high commission product, and then insert it at the appropriate position in the article.
