AI+hit formula is definitely a nuclear weapon for copywriting!

Letting AI help write copy is already a conceivable and practical thing, but how can we maximize the power of AI? Let’s take a look at how the HE Tuber author uses the “AI + explosive formula” to write explosive copy.

The copy you wrote with the prompt words after more than ten rounds of dialogue with the AI,

Maybe it's not as good as what I wrote with one instruction...

The copy below is a promotional copy for a facial mask that I asked AI to write for me.

The reason is very simple. Before I asked AI to write prompt words for me, I introduced it to a "hit formula" for writing marketing copy.

This "hit formula" comes from the book "Copywriting Monetization" and is called "Copywriting GPS Goal Outline"

"Copywriting GPS Goal Outline" is mainly divided into four parts:

1. Clarify the target audience: This refers to clarifying who the copy is mainly intended for, and the user’s gender, age, habits, hobbies, etc. must be taken into consideration.

2. Changes in copywriting: We want users to have a changed impression of the brand after reading this advertising copy. For example, the product details copy on the e-commerce page wants users to be able to buy immediately after seeing the copy; the advertising image video wants users to remember the brand name.

3. Rationally conveying information: This means that if we hope that when the person we speak to sees our copywriting, it will produce the results we expect, then what should we do?

4. Emotional promotion from a perceptual perspective: positive emotions, including excitement, joy, surprise, trust, etc.; negative emotions, including fear, anxiety, anger, etc.

It clearly describes how to write a copy that can impress users, so I transformed it into the prompt words that I asked AI to help me write copy.

Because these "hot formulas" are generally very regular and structured, mostly in the shape of "XX=A+B+C".

Every element used in the formula is "dry information" condensed and summarized by a large number of practical practitioners.

When we put these "hit formula" methods in prompt words and teach them to AI, we can make AI understand our needs more clearly.

To be precise, I clearly know how to write "hot copy".

Self-media has developed for so many years, and there are too many such popular formulas!

##Fundamental:

-Instinctive liking: the law of least effort and timely enjoyment

-Basic animal drives: pursuit of pleasure and avoidance of pain

Two stimuli are derived from this: positive stimulus and negative stimulus

##Title formula:

-Positive stimulation: product or method + only takes 1 second (short term) + can be cheated (unbelievable effect)

-Negative stimulation: If you don’t XXX + you will definitely regret it (big loss) + (sense of urgency)

-The essence is to take advantage of people's psychology of loss aversion and negative bias

We can put it into the prompt word and let it help us mass-produce Xiaohongshu notes according to the theme:

For another example, the "mental accounting principle" is used when writing sales conversion copy:

#mental accounting model

##Fundamental

-People have different standards for the use of money, and will divide expenses into different mental accounts.

-Five major psychological accounts: daily necessities, family construction, personal development, emotional maintenance, enjoyment and leisure.

- Purchases can be facilitated by moving customers from an account that is unwilling to spend money to an account that is happy to spend money.

-Clear the budget boundaries of different mental accounts: the budget for daily necessities is generally lower than the budget for emotional accounts

- Clarify the importance of different mental accounts: Necessary expenses are the basic guarantee of life, and the budget therein cannot be transferred to other accounts.

- Guide consumers to transfer their mental accounts: hint at product attributes in the copy and transfer to accounts with higher budgets

- Dig into consumers’ real thoughts and provide recognition: gain insight into real needs, rather than empty clichés

-Avoid forced mental account conversion: conduct natural guidance based on the interests and insights of the target group

-Reduce price perception: Compare with other expenses to show that the product is more valuable.

-Association guidance: Do not compare with other accounts, but find similar expenditures in the same account as an analogy.

-Improve value perception: satisfy higher-level needs, such as self-realization, recognition, etc.

We can write this in the prompt word to require AI to consider mental accounting when writing product sales copy, which can ensure that the copy can reduce the user's purchase cost.