Brief: Design a sub brand around a new line of pet shampoo products that are made of naturally derived ingredients for an exclusive partnership with Chewy.com.
Role:
- Art Director: Guided design team through research and ideation
- Project Manager
- Design Lead
- Sourced final packaging
Services: Design Leadership | Strategy Creation | Design Ideation | Project Management
Tools: Photoshop | Illustrator
The finished line of shampoo products called Healthy at Home. Each one is made of naturally derived ingredients with distinct scent blends that are safe and effective for pets.
Accompanying product story images that were shared with exclusive launch on Chewy.com
Solution: Inspired by Herbal Essences, this product line stands out amongst other pet shampoos. The packaging is made from recycled plastic includes a proprietary spill-proof, self-sealing top. To compliment the high end, spa-like placement of these products, story images depicting relaxing dogs with bright color schemes to evoke a playful image.
Result:
- Chewy.com invested in a one year exclusive contract to sell this product line
- The first round of stock sold out in under two weeks which led to the contract to be extended to two years.
