Client: OKANA agencia.
Brand: ADIDAS
Location: POP UP STORE _ ANDINO.
Year: 2023
This project was about Adidas participation in the Estereo Picnic festival 2024, realized every year in Bogota, Colombia.
The pop up store was a part of all contact points that we imagine for the brand, in this case the concept was the 70´s, and the life arround the subway, the big cities, and that vintage atmosphere, that implies an urban apropiation from the youths of that time.
This project will not be maked, we were semifinalist, but sadly the brand went with another option.
