Natura is the leading beauty company in Latin America; they have been actively engaging with sustainability, being carbon neutral since 2007. Lollapalooza is one of the biggest festivals on earth. So, I was more than honored to elevate the Natura Space at Lollapalooza across Argentina, Chile, Mexico, and Peru with vibrant illustrations.
These visuals were part of the campaign for a more inclusive and sustainable world, aligned with Natura Cosmetics philosophy and mission. I immersed myself in a spectrum of bold hues and shades to highlight how much playfulness they add to our lives. With them, I could empower the screens with energy, creating a festive mood and uplifting the audience's spirits.
These visuals were part of the campaign for a more inclusive and sustainable world, aligned with Natura Cosmetics philosophy and mission. I immersed myself in a spectrum of bold hues and shades to highlight how much playfulness they add to our lives. With them, I could empower the screens with energy, creating a festive mood and uplifting the audience's spirits.
Some of the Making of
Thanks for watching <3
