MIRAVIA FOR VALENTINE`S DAY
The briefing challenged us to come up with a WOW concept that is
newsworthy for the Valentine's Day sales period and with a presence on social networks.
Miravia aims to reach a new public profile, much more focused on Generation Z, and adapting to them to become a trendy, inclusive, daring and vindicative brand.
newsworthy for the Valentine's Day sales period and with a presence on social networks.
Miravia aims to reach a new public profile, much more focused on Generation Z, and adapting to them to become a trendy, inclusive, daring and vindicative brand.
VIDEOCASE WITH THE PROPOSAL
THE IDEA
The main idea is aimed at the figure of the candle holder, these are all those friends who go out with partners or who have to put up with their friends with partners. For the WOW concept, for the 14th of February we decided to fill the streets of the centre of Madrid with purple candles (the colour that represents the brand), leading to a club. Using influencers and the Miravia podcast, and also promoting the party with a drone show.
As for social networks, digital content and contests will be carried out with the hashtag #Sujetavelas and copies such as "Trío nada" or "Amiga, date cuenta".
As for social networks, digital content and contests will be carried out with the hashtag #Sujetavelas and copies such as "Trío nada" or "Amiga, date cuenta".
