5 Senses is a unique Café Selling Coffee, Cold Drinks, Chocolate, Sweets, Nuts, and Flavored snacks to make visitors indulge in a variety of flavors, aromas, visuals, textures, and sounds. Each of the five senses - taste, smell, sight, touch, and hearing.
We have created a logo that visually represents the five senses. The logo incorporates symbols and elements that reflect each sense, such as a taste bud for taste, aroma waves for smell, an eye for sight, textured patterns for touch, and musical notes for hearing. This visually striking logo serves as the centerpiece of the café's brand identity, instantly capturing the attention and curiosity of customers.
To guide the overall creative direction, we have developed a creative orientation for 5 Senses Café. It provides a roadmap for all brand communications, ensuring consistency and cohesiveness in conveying the unique experience of 5 Senses Café.
Additionally, we have crafted a compelling tagline and engaging copywriting that capture the essence of 5 Senses Café. The tagline was (Indulge in your senses) which highlights the sensory journey that awaits customers, enticing them to explore the diverse flavors and experiences offered.
Comprehensive brand guidelines and a brand manual have been created to ensure the consistent application of the café's brand across various touch points. These guidelines cover the appropriate usage of the logo, brand colors, typography, imagery, and other visual elements. They also provide guidance on tone of voice, messaging, and overall brand communication, allowing 5 Senses Café to maintain a consistent and impactful brand presence.
