Brief: To revamp the Grey advertising canteen that caters to the creatives.
Proposed name
Dichotomy: Appears one way but is completely different.
Concept: Creating a space that celebrates the individual journeys of creatives but at the same time, reflects how we are all interconnected and how the convergence of individual ideas can materialise into unique and memorable experiences and designs.
A line isolated on its own may seem insignificant and can only go that far, but when they come together, the possibilities are endless.
Logo options
Design Group Head: Greer van Eyssen
Copywriter: Jayson Dicks
Graphic Designer: Shaazia Hoosen
Client: Grey Advertising
