How to implement a netlinking strategy

In the world of natural referencing, netlinking plays a crucial role. This is a strategy which consists of obtaining HE Tuber quality external links pointing to your website.

But how do you create an effective networking strategy that optimizes your online presence?

What is netlinking?

Netlinking is a method of obtaining external links, better known as backlinks. These links are published on intermediary sites and direct users to a particular page. The goal of a is to improve the ranking of this page on search engines and therefore, Google.

Netlinking then involves the use of different strategies to acquire links from popular, relevant sites that deal with subjects similar to the targeted page. This strategy aims to take advantage of the authority of these sites.

Given the attention paid by Google and other search engines to backlinks, this approach constitutes one of the foundations of SEO and even digital marketing.

The world of netlinking: its definitions 

The world of netlinking may seem complex at first glance. But knowing your lexicon is already a first step to understanding it better:

Backlink

A backlink, also known as an “inbound link,” refers to a link published on a third-party site. This links to the page you want to improve. To be distinguished from the internal link, because it connects two pages inherent to the same domain, and from the outgoing link, which guides users to an external site.

Link building

Link building encompasses all activities aimed at acquiring inbound links. The exercise involves actively searching for backlinks.

Linkbaiting

Linkbaiting rather consists of naturally generating backlinks; passively, without solicitation or purchase of links. Linkbaiting is based on the creation of qualitative content, with high added value, encouraging Internet users and webmasters in person to spontaneously include backlinks to this content on their pages.

Dofollow

The term “dofollow” is used in SEO to describe a type of hyperlink on a web page. A “dofollow” link allows search engines, such as Google, to follow this link to crawl the linked website. In other words, it conveys authority and SEO credit to that page, thereby helping its ranking in search results.

A Dofollow link is the link to use even if Nofollow should not be neglected because Google takes both types into account to establish the link profile.

Netlinking, essential in SEO?

Search engines are designed to present users with relevant results. To achieve this objective, they are based on several criteria, including the popularity of the websites. Indeed, the more popular a site is, the more likely it is to be considered relevant.

The popularity of a site is measured in particular by the number of references from other high-authority sites, that is to say by the number of links pointing to it. The popularity criterion, also known as “PageRank” at Google, plays a key role in the ranking of websites.

Among them  

The rise in popularity

When a website gets inbound links from authority domains, its popularity increases, which helps its positioning in search engine results.

Improving visibility

A popular site is more likely to occupy higher positions in search results, making it more visible to users.

Increasing organic traffic

According to Search Engine Land, the first three organic links in search results account for 55% of clicks. Therefore, favorable positioning inevitably generates an increase in traffic to the site.

Acquiring referral traffic

Referral traffic is visitors who come to a website via external links. Backlinks thus provide a gateway to your site.

Obtaining qualified traffic

Users who land on your page by following a link posted on an authority site are also more qualified, making it more likely that they will take a desired action.

Growth in turnover

Traffic generated through linking tends to convert more easily due to its quality, leading to increased revenue for your business.

The main thing: choose a quality backlink

But you still need to choose a quality backlink in order to benefit as much as possible from the advantages mentioned above.

To better understand the composition of a backlink, two fundamental types characterize it:

Natural links, which are generated organically by third-party sites without financial involvement. They follow search engine guidelines. These are therefore officially the only ones authorized and are very beneficial for your SEO!

And on the other side, artificial links. These are links created intentionally, either through link exchanges or through link purchases. However, these practices must be used with caution. For what ? Quite simply because they can be perceived as misleading by search engines, and therefore by Google.

But what exactly should we remember?

So what should you base a qualitative backlink on?

The origin of the incoming link

The inbound link must be of good quality and closely related to the site that hosts it. For this, it is essential that this site has three things: solid authority, good traffic generation and addresses a theme similar to your page.

Quality content

Without a doubt, the editorial content on which the link is published and its quality play an important role. To do this, it must be correctly written, structured using HTML tags and have sufficient length.

The backlink anchor

At best, the anchor text should be natural, semantically close to the sentence containing the link, but also in agreement with the theme of the page in question.

The location of the link

The position of the backlink on the page (ideally at the top) influences its quality, as does its position in the structure of the site (more or less close to the home page).

The number of links

The backlink attribute

An inbound dofollow link receives the authority of the source site. This is not the case for a nofollow link because the latter does not transmit SEO value.

Using backlinks incorrectly exposes you to certain risks. Indeed, in 2012, the Google algorithm integrated Penguin , a filter allowing you to check the quality of backlinks. This can result in severe sanctions up to the declassification of the site or even its de-indexing. This is why it is preferable to respect Google guidelines and favor quality backlinks.

The various netlinking strategies

In order to best optimize your netlinking strategy, there are many ways to do it:

Acquiring inbound links : This strategy involves paying to acquire backlinks from third-party sites, usually with high authority. However, this practice is not recommended by Google because it can lower the overall value of links on the internet. Indeed, purchased backlinks are often of poor quality.

Link exchange : This method involves establishing a partnership with a third-party site to mutually publish links. This method can be effective as long as the content is quality, relevant and related to the theme of the site.

published on social networks, these links have limited SEO weight due to the “nofollow” attribute, but can nevertheless generate referral traffic. You can also set up a balanced link profile, including “nofollow” inbound links so as not to arouse the suspicion of search engines.

Manual link creation : this consists of identifying sites, forums or blogs corresponding to your criteria in terms of authority, theme and audience. Then, it will be your responsibility to disclose these links to your pages. Although the SEO impact is low, the likelihood of sanctions is relatively low.

Obtaining natural links : this practice, called “linkbaiting”, involves the creation and distribution of unique, qualitative content capable of going viral. This valuable content will encourage Internet users and webmasters to create links to your own pages. In addition, these inbound links are full of advantages: they are entirely natural, benefit from a solid semantic context and are qualitative. This is why Google recommends this technique as a priority.

The use of press relations : this second approach to linkbaiting amounts to communicating information to the media, hoping that they will publish links to your site. Natural, these natural links come from sites with high authority, which makes their value invaluable. This method can also be used with other partners, such as influencers.

The publication of sponsored articles : these articles allow you to take advantage of the qualities of a natural link, while fully controlling the aspects related to its creation. Although this technique is paid, the value and excellence of the content as well as its harmonious

integration on the home site make it practically invisible to search engines.

For a better strategy, what are the best practices to follow? 

So in summary, here are some netlinking tips for an optimized strategy:

Create quality content to attract natural links.

Direct links to relevant pages rather than the home page.

Analyze the metrics of target sites (Trust Flow and traffic) in order to choose the best ones.

Vary the referring domains and get several backlinks on quality sites.

Use complex exchange patterns to maximize SEO impact.

Avoid massive link acquisition by favoring natural methods.

Pay attention to anchor profiles by balancing optimized and natural anchors.

Don't wait any longer to set up or optimize your netlinking strategy!