CLIENT / AITF (Italian Liver Transplant Association) was founded in Turin in 1988 and can be considered the first in Italy in its sector of expertise. The A.I.T.F. aims to morally support and provide the necessary concrete help to adults and children before, during and after the transplant. Furthermore, it works to promote research and study activities, to inform and raise public awareness on the problems of organ donation.
TASK / Clarify and raise awareness on the topic. An invitation to inform yourself in order to make the right decision for yourself and others. Educate and inform the public on how to donate, increase the number of organ and tissue donors
anc create greater awareness on the topic of donation.
anc create greater awareness on the topic of donation.
SOLUTION / There are still a lot of doubts surrounding organ donation and people who want to donate end up asking themselves the most absurd questions, often without knowing the only thing that matters: becoming a donor is a clear and simple choice that anyone can make in a few minutes. minutes. The face of this campaign is Luciana Littizzetto, who collaborated with us to shoot the commercial, adding a pinch of her kindness to talk about an important and delicate topic such as organ donation. A video, but first of all a format, designed to dispel people's doubts. We have selected the most absurd questions asked by users in recent years on the topic of donation from the web and asked them to Luciana Littizzetto. The testimonial answered the questions in an ironic and fun way, explaining how things really are. Finally, with the last question, you clarified the different practical ways to declare yourself in favor of donation.
