Project: Social Media Management for GoPlay (A Gojek Venture)
Client Background:
GoPlay, an innovative streaming platform under the Gojek umbrella, is redefining the entertainment landscape in Indonesia. With a vast array of content ranging from movies, series, to exclusive originals, GoPlay is poised to become the go-to destination for digital entertainment in the region.
Scope of Work:
Strategic Planning:
Conducted an in-depth analysis of GoPlay's target audience, competitors, and market trends to develop a comprehensive social media strategy.
Content Creation:
Produced engaging and shareable content, including graphics, videos, and interactive posts, aligned with GoPlay's brand identity and tailored to resonate with the diverse Indonesian audience.
Community Building:
Implemented community-building initiatives to foster a sense of belonging among GoPlay's audience. This involved managing and engaging with online communities, addressing user feedback, and organizing interactive campaigns.
Campaign Management:
Orchestrated targeted social media campaigns to promote new releases, exclusive content, and special events. Leveraged both organic and paid strategies to maximize reach and impact.
Analytics and Optimization:
Utilized analytics tools to monitor social media performance, analyze user behavior, and identify areas for improvement. Adjusted strategies in real-time to optimize results and ensure continuous growth.
Cross-Platform Integration:
Implemented a cohesive social media presence across multiple platforms, ensuring a consistent brand message while tailoring content to suit the unique features and user demographics of each platform.
Achievement:
Brandcubator proudly announces that we surpassed the 3-month Key Performance Indicators (KPI) within an impressive 2-month timeframe. Our accelerated success underscores our commitment to delivering results that exceed expectations, solidifying GoPlay's position as a leading force in the Indonesian streaming landscape.
