Utkarsh Arora's profile

Pro-active Print Ads

Brief: There is a new budget airline.
We need to make people aware of the possibilities that lie in wait.
Crack the name of the brand & provide a rationale for the same.
Budget airline brand name: AirFair

Rationale:
The origin of the name lies in the popular airline term airfare,
which means the cost of a flight.
By changing one letter from the original word, we are conveying to our potential flyers that in a world where the economy is constantly declining with the prices of goods rising each day, the air is fair with the advent of this budget airline
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Pro-active Print Ads
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Pro-active Print Ads

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