AMGEN
It was the anniversary of DGHO (The German Society for Hematology and Medical Oncology), and Amgen wanted to create a buzz with an eye-grabbing activation to promote Kyprolis and Biosimilars.
Our aim was to create something that not only stood out for its innovation but also its visual artistry and attractiveness. To achieve this goal, we developed a game that allowed individuals passing by to interact with an interactive hologram surface and form a captivating helix shape. Through gesture control technology, users could easily zoom in and out as well as rotate the shape.
This activation was brought to life through a seamless integration of hologram technology, gesture control, and real-time game engine. The captivating holographic visualization garnered significant attention at the event, resulting in a buzz of excitement and high levels of interaction with our booth.
Our objectives were successfully met, and as a testament to the activation's creativity and effectiveness, it received the prestigious Comprix Creative Healthcare Communication Award in 2017.
