Brief
Every year, Ben & Jerry’s holds a Free Cone Day as their way of
giving back to the community, but this message often gets lost
because fans often focus on the free ice cream.
How can we bring across this message in a more impactful manner?
Idea
Riding on the idea that there is no better way to
Every year, Ben & Jerry’s holds a Free Cone Day as their way of
giving back to the community, but this message often gets lost
because fans often focus on the free ice cream.
How can we bring across this message in a more impactful manner?
Idea
Riding on the idea that there is no better way to
understand things than to partake in it, we roped in our fans
to join us in giving back to the community by donating some
change to the Dyslexia Association of Singapore.
Ben & Jerry's Free Cone Day 2011 was a big success!!
