Art, Branding & Logotype Update 2014
By Jeroen van Eerden
2014 has really been good to me so far! I have been working with lots of great people and leared a lot from fellow creatives in this lovely field world wide! In this project I'd like to share some of my newest projects, creations, experiments and other digital works. I like to work with grids to make my designs even more balanced and perfect (symmetric). I'll share some of these insights within this project.
Like every project, I begin by sketching concepts. This process is very freeform. The drawings are quick and loose, and all over the page. I try to generate a lot of ideas quickly, exploring as many different visual concepts as I can. I will play with shapes and forms in multiple configurations until something interesting takes place, or another idea emerges. It’s a difficult process to describe, but I think this may be my favorite part of logo development.
After I create sketches, I evaluate the ideas and then start exploring more refined versions that integrate type and color. Sometimes I even do some more sketching and experimenting in Illustrator. It's a fun way for creating new shapes and work on the latest techniques i've been experimenting with.
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Books that I am currently reading:
1. Monogram Logo - Monograms & Ciphers (UK's Counterprint)
2. Symbol - by Angus Hyland and Steven Bateman
3. The Good Creative - by Paul Jarvis
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S Mark Exploration
I always love to experiment with letters to create nice and unique monograms. In these three visuals you see a small process in creating the 'perfect' S shape. The first you see is also the final version.
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Unii re-branding explorations
Unii is an online student network based in the UK. I've tried to create a sexy looking logo that suited the company. All these proposals ended up unused unfortenately. Some keywords for the brand were: people, conncect, social, students.
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Headset
Logo called Headset. It's a concept that is avalable for puchase. Message me if interest.
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X Mark Explorations
Some variations (unused) on a X mark development for a client.
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Super Star
Super Star concepts. Currently avalable for purchase. Message me if interest.
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SB Monogram
A fellow designer asked me if I could come up with a unique looking SB Monogram for personal use.
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TW Monogram branding project
TW Monogram concept for a personal project (still in development).
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Monogram Logo - Book Publication!
I was very proud to be included in this lovely issue of Monograms Logo with 6 of my creations!
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Upbis Branding
A social business platform in development. Company is based in Sweden.
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GW Monogram
A fellow designer asked me to come up with a unique looking monogram with his initials G+W.
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HH Monogram
HH Monogram created while experimenting with new techniques in Illustrator CC.
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Connected Hearts
Hearts connected with nice shadings and overlapping.
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Mark Exploration
Mark exploration with nice shadings and 3D feeling within it. I've been really trying to get these shapes more unique and good looking.
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Emblem Exploration
Random emblem design made for a stamp.
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THANKS FOR TAKING THE TIME
TO CHECK OUT MY WORKS!
WOULD LOVE TO HEAR YOUR THOUGHTS AND/OR SOME
LOVE BY CLICKING THE APPRECIATE BUTTON!
WANT TO WORK WITH ME? I WOULD LOVE TO HEAR YOUR STORY!
LOVE BY CLICKING THE APPRECIATE BUTTON!
WANT TO WORK WITH ME? I WOULD LOVE TO HEAR YOUR STORY!
