Telande World: A Taste of Reinvention
From simmering silence to a global feast, Telande World's rebrand reignites the fire of African food.
‘Telande’, the Kusasi word for "eat with me," captured that essence in their vibrant online platform celebrating African cuisine. But the pandemic hit, content dwindled, and their community craved the vibrant connection they'd built. This rebrand wasn't a mere facelift; it was a revival of their culinary spirit.
That's where we stepped in. It wasn't just about a logo refresh. It was a full-blown culinary revolution. We had to reawaken the world's taste buds to the richness and diversity of African flavors, reignite Telande's spark, and reclaim their position as the leading voice in African food content.
We crafted a bold new visual identity that reflected the vibrancy, innovation, and soul of Telande's mission. We conjured up content ideas as diverse and delicious as the dishes themselves, from exploring unconventional food manipulation to showcasing the stories and faces behind the flavors.
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And guess what? It worked. Telande's fire roared back to life, hotter than ever. Their audience rediscovered the joy of shared meals, their content became a global sensation, and once again, Telande World became the go-to destination for anyone craving a taste of Africa.
This wasn't just a rebrand. It was a celebration of community, and a testament to the power of reinvention.
