BEN & JERRY'S
CHUNKFEST 2011
Brief:
Turn Ben & Jerry’s 4th ChunkFest into a new experience for fans while staying true to the brand.
Turn Ben & Jerry’s 4th ChunkFest into a new experience for fans while staying true to the brand.
Idea:
We incorporated the brand message of Fairness, turning ChunkFest 2011 into the Fairest of all festivals and allowed fans and carnival-goers to experience what the Ben & Jerry’s brand stands for –
We incorporated the brand message of Fairness, turning ChunkFest 2011 into the Fairest of all festivals and allowed fans and carnival-goers to experience what the Ben & Jerry’s brand stands for –
because Fairness is being able to share ice cream and great fun with loved ones!
Ben & Jerry's ChunkFest 2011: Case Study Video
Ben & Jerry's ChunkFest 2011 was a big success!
