Barkside is a fictitious pet hotel that specializes in providing a stress free resort style boarding experience for the dogs in their care. The visual tone of the brand is a high-end caring, reliable, and friendly atmosphere for dogs while their owners are away. The elements used in the logo represent a letter "B" that incorporates aspects of a dog as shown with a dog nose, foot, and ear — conveying a sense of friendliness while also being high-end.