Not everything is as it seems?
What's visible on the outside can contradict what's within. This question-as-a-contradiction became the guiding principle for the visual identity of 'Žvelk giliau' (Look Deeper), creating metaphors from inverted elements.
The basis for these metaphors was tested through a research process involving the target audience, aiming to find delicate yet impactful solutions in this sensitive territory.
This principle extends to the logo as well. A broad color palette reflects the entire spectrum of emotions, while vibrant text and confidently used images allow for the creation of various situations in which individuals are encouraged to think and perhaps recognize themselves. Do you have the courage to look deep enough into the uncomfortable?
The basis for these metaphors was tested through a research process involving the target audience, aiming to find delicate yet impactful solutions in this sensitive territory.
This principle extends to the logo as well. A broad color palette reflects the entire spectrum of emotions, while vibrant text and confidently used images allow for the creation of various situations in which individuals are encouraged to think and perhaps recognize themselves. Do you have the courage to look deep enough into the uncomfortable?
Client: Higienos Institutas
Year: 2023
Design Lead: Paulius Budrikis
Designer: Mykolas Saulytis
Research & Strategy: Eglė Vitkutė, Jonas Liugaila
Project manager: Živilė Kolendaitė-Mubarak
Copywriter (brand name): Monika Repčytė
Photography: Kernius Pauliukonis packshot.lt
