品牌簡介
2023 年是 Porsche 成立的 75 週年，品牌不僅優化象徵歷史傳承的盾徽及字標，也制定了更加嚴謹的標誌系統。環繞在 “Modern Luxury” 的精神主軸，Porsche 相信夢想是驅動成功的原動力，帶著不滅的熱忱開創各種可能。適逢 2024 年農曆春節，設計團隊翻轉傳統新年的全紅印象，在設計中加入大膽亮眼的銀箔元素，導入更具張力的視覺表現。朝著夢想飛馳，品牌從不停止追求卓越，成就無數非凡經典。
Background
In the year 2023, Porsche celebrates its 75th anniversary, and updates the iconic logo to bridges the history and the future of the brand. Porsche is defined as an icon of "Modern Luxury”, believes that dreams are the driving force behind success, achieving infinite possibilities with enthusiasm. The team reinterpreted Lunar New Year with bold and eye-catching color, using silver foil texture in packaging design to create intense visual effects. Flying toward dream, the brand never stops pursuing excellence, achieving countless extraordinary classics.
設計方案
Porsche 911 車系凝聚數代人的熱情與想像，即便性能與技術與時俱進，車身的基礎造型仍被傳承超過 60 年。本次紅包桌曆組的設計靈感來自新款車型 Porsche 911 Carrera S (992)，設計團隊臨摹不同角度的車體，讓簡潔的流線勾勒出迷人的魅力。
為凸顯雙圓頭燈的輪廓，紅包外盒透過開窗加工搭配雷射膜工藝，銀箔卡上打凸的車體外框、紅包袋正面的漸層銀墨，表現出豐富且細膩的視覺層次。完美融合經典與現代，這組年節禮品淬鍊並轉化 Porsche 911 的精神，在寄予祝福的背後是來自本心的堅持，在與夢想競行的路上閃耀發光。
Design
The Porsche 911 inherits passion and imagination through generations. Even with rapid technology evolution, the elegant outline of this classic vehicle still remains, carrying such legacy for more than half a century. The design of this year’s envelope and calendar draws inspiration from the latest model, the Porsche 911 Carrera S (992). Our designers skillfully portray the car’s iconic angles, capturing its simple yet captivating silhouette.
To accentuate the headlights contours, the red envelope's packaging boasts a window box effect, adorned with laser-laminated texture. Perfectly blending classic and modern elements, this Lunar New Year gift set refines and channels the spirit of the Porsche 911. Behind the blessings lies a heartfelt commitment, shining brightly on the journey of pursuing dreams.
