Vegnum Kids Multi+ Packaging design
Overview
Gemil Nutrition GmbH, the visionary behind the Vegnum brand, entrusted me with the exciting task of designing the packaging for their latest product innovation – Vegnum Kids Multi+ vitamin gummies. The challenge was to create a vibrant and playful packaging design that would appeal to both kids and their health-conscious parents.
The primary objective was to craft a doypack design that not only resonated with the established Vegnum brand but also exuded a playful appeal aimed at parents and their young children. I illustrated the different fruit ingredients, and also infused a whimsical touch into the Vegnum logo, introducing arms and legs for a delightful and kid-friendly vibe. Inspired by the gummies' orange flavor, the chosen color palette not only reflects the taste but also leaves room for future flavor variations.
The end result is a harmonious blend of brand consistency and child-friendly charm. The modified logo, lively fruit illustrations, and the thoughtfully crafted color palette contribute to a visually engaging packaging design. Vegnum Kids Multi+ gummies now stand out on the shelves as a vibrant, tasty, and health-conscious choice, appealing to parents seeking a delightful supplement for their children's well-being.
