ADVERTISING CONCEPTS // PITCH DECK
Creative Considerations to answer brief - Stand out with impact, Add personality, Location awareness, Target audiences, Move away from photography.
Creative Considerations to answer brief - Stand out with impact, Add personality, Location awareness, Target audiences, Move away from photography.
Route one // Start Your Story
The idea of four chapters, one story is a good analogy for what the girls experience at Badminton. Sothe ads could develop as a series ‘Start your journey’, ‘Standing out’, ‘What’s Next?’,‘Final Chapter’.
The ads will consist of block brand colours with simple continuous line illustrations featuring key aspects of life at Badminton. Alternatively the concept of Acorn to Oak could illustrate the theme running throughout Badminton, showcasing the infant school all the way through to the Sixth Form. Demonstrating the nurturing girls receive from the start of their educational journey through to when they go on to their adult lives.
Route two // A-Z of Badminton
Badminton School treats their girls as individuals so there is no ‘type’ of Badminton pupil. This campaign highlights a complete alphabet of reasons why parents should choose Badminton, emphasising the breath and quality of education pupils will experience whilst at Badminton.
Whether it’s...
A for Achievement
A for Achievement
B for Bristol
C for Community
The adverts will be predominantly bright bold vector illustrations in brand colours with minimal text.
Route three // A Global Education in Bristol
This campaign focuses on Badminton School’s global reputation and far reaching connections whilst highlighting it’s roots within the great City of Bristol.
A series of ads combining illustration, typography and photography will showcase the very best Badminton has to offer alongside copy and imagery promoting Bristol and it’s Global links.
The objects whether photographed or illustrated can be anything that represents what Badminton has to offer and very interchangeable.
The objects whether photographed or illustrated can be anything that represents what Badminton has to offer and very interchangeable.
